Objectified-

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Design is constantly forcing us to think "outside" of the box. Because we are always facing new ideas, and inspirations, we never really sit and think about the actual objects from which we are drawing inspiration, or ideas, from. Gary Hustwit's "Objectified" explores the possibility of these "objects" that we use in our everyday lives. Objectified is a motion picture about the things around us. It forces us to look beyond the image and explore its design, its "history." Hustwit does an excellent job of taking objects that are up-to -date in technology, and very much present in our everyday lives, and goes beyond what we see, but examines how the object got there in the first place. Though I really enjoyed every aspect of the picture, and every model, or design that was featured, I particularly enjoyed the segment on the Macintosh Computer. I never knew that the older versions of Mac Computers were scrapped down, and reused on the new models. It was amazing to witness just what exactly is reused from the previous design, and put into use on the new design. The idea of reusing designs was a key aspect and one major point that was made during the movie. The idea of recycling designs sounds silly, but the truth is, each and every design has evolved from one another. Another element that I enjoyed was the segment about the tooth pick. To the audience, the toothpick is a normal, functioning thing that is used and then disposed of. However the design of the took pick which was studied, has a "built-in" tooth pick stand which is used to hold up the pick, by breaking the top half off, and placing it, horizontally on the table. I would have never imagined the design of the tooth pick to encompass so many different elements. Though the design is considered "simple" its idea is not.

Objectified teaches its audience to look outside of the box, and experiment with the objects around us. It is very interesting to watch in a film like this because all of the "obvious" is pointed out, and we are made more aware of what is surrounding us. I enjoyed how the film followed a process by showing conceptualizations of designs and ideas, and finishing with final products. This movie is one I recommend to everyone who has ever taken design for granted, and is really ready to watch the "secrets" of the design world, and process, unfold.



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